Silicon Valley Designer Sara Fraser Underscores the Importance of Functionality in Design Now

Space + time.

  • Category
    Homes, People
  • Photography and story by
    Heidi Lancaster

“Like everyone, I have been working from home and having online meetings,” notes in-demand designer Sara Fraser. “In a way it’s actually making many things more efficient and we are moving along quickly with decisions.” With three kids at home all remote schooling from the kitchen table, Fraser is keenly aware of the importance of design decisions for her clients. “Creating multiple spaces in the home that are flexible for work, entertaining, and just getting away are key,” she stresses.

Case in point, the inviting family home project pictured here. Fraser updated the single-story home with a classic feel and added an eclectic twist. “What really makes this work,” she says, “is that everything is well placed. Planning ahead and taking the time to understand my clients really lends to an overall finished space that’s organized and ready to be enjoyed.”

Fraser has observed the design industry step up in the past few years to really accommodate the digital customer, which is paying off now more than ever. She adds, “While nothing can compete with seeing and touching products in person, many manufacturers and showrooms have created websites and catalogs that are incredibly comprehensive and have become invaluable to designers like me.”

At the moment, Fraser has a number of projects in the works. She notes, “I’m working with a Silicon Valley client on her second home in La Quinta. It has a traditional Spanish-Mediterranean look on the outside and modern lines on the inside. We’re focused on creating the ultimate indoor/outdoor living and entertaining space. This project is in the finishing stages with light fixtures getting installed, landscaping going in, and the furniture install will happen as soon as shelter in place lifts.” Fraser is also finishing a home on the West Shore of Lake Tahoe. “The bones and location of this home are incredible, but the interior was dated and neglected,” the designer says. “Its new design is set to have a casual, comfortable mountain vibe that maximizes the natural light and extraordinary lake and mountain vistas.”

When asked to offer tips for readers thinking of home projects during shelter in place, Fraser is quick to make recommendations. “Now is a great time for any to-do lists that have been piling up, like reorganizing the kids’ closets,” she says. “It’s fun to move things around within your house, move pillows from one room to another, move your art, and restyle your bookshelves. Give yourself something new and interesting to look at—it makes everything feel fresh!”

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